Wednesday, December 6, 2017

Magazine Project Research (Coastal Living)

The magazine Coastal Living is more about islands rather than visiting different countries. The front cover has a background photo of someone on an island. There are two palm trees on either side with a light blue VW bus in the center. The bus has gifts inside, on top, and outside of it along with a surf board sticking out of the back. There is a woman in a bathing suit and cover up playing a ukulele in front of the bus as well. All of these factors in the photograph help with colors and assist in a bright, enjoyable front cover. The main title of the magazine is in all caps with a yellow color which helps make it stand out against the palm tree leaves and blue sky. The subtitle is in bold and reads, "Hawaii for the Holidays," in black and, "(And How to Live Aloha Year-Round)," in pink. There is one more caption at the bottom of the front cover that gives you a glimpse of the material inside. This text is in bold with yellow, white, and pink color.

The articles begin with smaller, less significant information. Pages 13-20 are all titled currents and include information relating to current items people have and enjoy in their lives. These items are mostly all everyday items and some being small machines or games just for enjoyment. Before you get to page 13 there are some small ads. Then, after page 20 are a couple more ads before you get to the section titled Havens. This section of small articles includes ways to design your beach house, if you are so lucky to have one. This information goes from page 23-33 and contains a few ads within these pages. The ads in this section all relate to house design. The next section begins on page 35 and ends at page 47 and is titled Navigator, including information about where to visit on the coast. There are only a couple of advertisements at the end of this collection and one is about the capitol one card and the other is about hotels. The longer articles begin on page 50 and go to 79. There are three within these pages and no advertisements. Two out of the three have many pictures around the text to show what the information is referring to. The last article is about food recipes, it has large background images with recipes on top. "The Home of Hula" is the first articles title, as it suggests, it is about hula in Hawaii. Then the next one is about home living and is titled "Surfer's Paradise". The last section of small articles is titled Bounty and is about food. Their are only two ads in this section, one is for furniture and the other is for magazine media. 

The photo on the cover is very eye-catching with its color combinations and relaxing vibe. I have described the cover in more detail in the first paragraph. On the table of contents page, there is one aerial photograph of people at the beach and in the water. It has many bright colors in it including pink, yellow, green, and blue. This photo takes up about half of the page with page numbers of sections surrounding it. The articles in the Currents section include images of items that people currently enjoy using. In the Havens section, images are used relating to home improvement. When you move to the Navigator section, there are photos of locations to visit and foods to enjoy there. These photos range in sizes and range in location in the articles. In "the Home of Hula", photographs are included of men and women participating in the hula. As you continue flipping through, the next article "Surfer's Paradise" includes more pictures of home ideas and improvements. The last big article is titled "Taste of Hawaii" and it has a main background photo on each of its pages along with a couple of smaller images relating to specific recipes or the creators of the recipes. Finally, the last section is titled Bounty and has a couple articles with more recipes and food information. These pictures are also of food and show how delicious the foods are.

The distribution number was unable to be found online. I did find on the Times Inc. website the email to Drew Wintemberg, EVP Sales and Logistics: drew_wintemberg@timeinc.com. I have contacted him and I'm waiting to see if he will respond or lead me in the right direction to find the distribution number. This magazine has not won any awards or been nominated either.


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Final Submission

Front Cover Table of Contents  1st Page of Two Page Article  2nd Page of Two Page Article