Distribution Research (Travel + Leisure)

Digital distribution is a huge part of the success in magazine sales. The magazine company, Travel + Leisure, relates to my magazine, Life in Paradise, because it is a travel magazine and talks about tropical lifestyles. Travel + Leisure's success in the digital distribution field lies in their website. This website provides some articles that would be included in their print magazines. The website includes many tabs that bring you to topics that relate including trip ideas, hotels and resorts, and subscribe. The subscribe tab brings you to a page that offers you subscription payment plans to sign up for. When a customer signs up for a subscription, they will receive a print magazine, an instant online version, and a secret European villages guide. With the instant online access of the magazine, this provides a better sell point for digital distribution of Travel +Leisure, The ability to have the magazine on a technological device allows travelers to have less weight on their shoulders and a decrease in items to pack. I would use a website in order to promote my magazine digitally because many people use the internet now. I would also include the option for a digital magazine with a subscription and not just provide it all online for free. If I provided my magazine online for free, then my company would not make a large income.